The average person knows of 3 home transactions a year. Lets assume one sold 2 homes a month last year to total 24 past clients. The following year one might have the opportunity to receive 72 referrals. The difficult part of gettin them to refer you is the trouble to stay in front of them consistantly on a personal level. Many companies have Real Estate Marketing tools to stay infront of them throughout the year my means of postcards, birthday cards, and Christmas Cards. This is the best way to receive referrals. But there still is a problem. A customer knows when the company mails cards and when the Realtor handwrites and signs them.
Again the entire purpose of Real Estate Marketing whether useing the Search Engine Google or handwriting cards is to keep ones name on the forefront of the consurmers mind. If a Realtor contacts a custome every 30 days it could be perceived a pushy, and every 60 days is not often enough. Every 45 days is the optimum time to contact your referral sources. Real Estate Marketing is all about getting Free Referrals! When one stays in touch on a personal level every 45 days you will be pleasently persistant then and only then will one receive the much covetted referral.
One might say "How can I stay infront of everyone I have ever sold a home to and still be actively prospectiong for new home buyers?" The amount of time it takes to write thank you cards and birthday cards can definitely eat away our much precious time. There is a huge need for an automative tool to stay in front of your customers. There are many online Real Estate Marketing tools available today. Thankfully there is a company that can send personal cards that will include your Handwriting and Signature! This is a one stop Real Estate Marketing shop. Not only can it send cards with your handwriting and signature, you can also create your own cards by uploading pictures to the front and inside of any card. They have even simplified sending welcome home gifts. One can also attach anything from a box of brownies and cookies to gift cards or book! This tool not only keeps you on the personal level but also saves time and money. Trent Anderson and Eric Anderson share this amazing tool with Realtors across the country. If you would like to send a free card and test drive the system go to their SendOutCards information page and they will give you a 7 day Free Trial.